Using Ayn Rand's Values to Create Competitive Advantage in Business - Part 1 of 2

John Allison, who as chairman and CEO made BB&T Corporation the 10th-largest financial institution headquartered in the United States, attributes the success of BB&T to the concept of Principled Leadership, based on an uncompromising commitment to fundamental values. In this talk, he explains how Ayn Rand’s ethical system can be used practically to create a competitive advantage in any organization. (Part 1 of 2) Recorded April 4, 2011. --- Subscribe to our channel: Headquartered in Irvine, California, ARI offers educational experiences, based on Ayn Rand's books and ideas, to a variety of audiences, including students, educators, policymakers and lifelong learners. ARI also engages in research and advocacy efforts, applying Rand's ideas to current issues and seeking to promote her philosophical principles of reason, rational self-interest and laissez-faire capitalism. ARI is composed of a dedicated board of directors and an energetic staff of more than 45 people. We invite you to explore how Ayn Rand viewed the world — and to consider the distinctive insights offered by ARI's experts today. Explore ARI: Follow ARI on Twitter: Like ARI on Facebook:
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